MarketForce provides a unified digital commerce marketplace to facilitate trade among Africa’s neighbourhood merchants which are highly fragmented and leading consumer brands. MarketForce enables merchants to earn more by making them one-stop-shops for popular digital financial services like buying airtime, paying water & electricity bills and banking & insurance services. Today, thousands of informal merchants use MarketForce’s B2B Commerce and Fintech marketplace, RejaReja, to source, order and pay for inventory at any time via interactive mobile channels, and get it delivered.