Pricepally is a Direct-to-Customer social business platform that connects farmers to their consumers across Nigeria’s major cities. Using Data, Technology, and partnerships, they ensure consumers get the best value for their money. Pricepally was born to bring innovation to an inefficient food distribution system in African cities. They believe in connecting farmers, manufacturers, and wholesalers directly to you, the consumer, in an innovative way that benefits all players in the value chain. They want to build the next generation food system for African cities, a platform where key players in the food value chain who add value can plug in to exchange their deals with the end consumer. They are not just another online service provider for fresh bulk food items. They are more than that. Using Data, Technology, and Partnerships, they have successfully built a system that enables their customers to get the best value for their money at no extra cost and from the convenience of their homes and workplaces. They believe in Sharing, and that is why they have enabled their customers with the Pally feature, which allows them to get more for less and build community spirit. This is the new economy.